ANUA NIACINAMIDE 10% + TXA 4% SERUM

The ANUA Niacinamide 10% + TXA 4% Serum is a specialized brightening powerhouse, expertly formulated to address persistent skin discoloration and promote a clearer, more radiant complexion. This serum features a meticulously balanced blend of key active ingredients, making it highly effective yet gentle enough for daily use.

At its core is 10% Niacinamide (Vitamin B3), a multifaceted ingredient known for its ability to reduce the appearance of dark spots, minimize enlarged pores, regulate sebum production, and significantly strengthen the skin's natural barrier. Complementing this is 4% Tranexamic Acid (TXA), a cutting-edge ingredient revered for its efficacy in fading various types of hyperpigmentation, including melasma and post-inflammatory hyperpigmentation (PIH).

The formula is further enhanced with Alpha-Arbutin, another potent brightener that inhibits melanin production, and Centella Asiatica Extract, which provides powerful soothing and anti-inflammatory benefits to calm the skin and prevent irritation. This harmonious blend works synergistically to target discoloration at multiple pathways, resulting in a more even, luminous, and healthy-looking skin tone. The serum's lightweight, non-sticky texture absorbs quickly, making it easy to integrate into any skincare routine.

Key Ingredients:

• Niacinamide (10%): Brightens skin, reduces dark spots and hyperpigmentation, minimizes pore appearance, regulates sebum, and strengthens the skin barrier.

• Tranexamic Acid (TXA 4%): Effectively fades stubborn dark spots, melasma, and post-inflammatory hyperpigmentation (PIH) by interrupting melanin production pathways.

• Alpha-Arbutin: A gentle yet powerful brightening agent that reduces the intensity of dark spots and evens out skin tone by inhibiting tyrosinase activity.

• Centella Asiatica Extract: Provides soothing, anti-inflammatory, and healing benefits, helping to calm irritated skin and prevent further discoloration.

• Hyaluronic Acid: Delivers essential hydration, keeping the skin plump and moisturized.

• Panthenol (Vitamin B5): Soothes, moisturizes, and supports skin barrier function.

• Allantoin: Known for its skin-soothing and softening properties.

Benefits:

• Visibly Reduces Dark Spots: Effectively targets and fades various forms of hyperpigmentation including melasma, sun spots, and post-acne marks.

• Brightens & Evens Skin Tone: Promotes a more radiant and uniform complexion.

• Minimizes Pores: Niacinamide helps reduce the appearance of enlarged pores.

• Strengthens Skin Barrier: Improves skin resilience and reduces sensitivity.

• Regulates Sebum: Helps control excess oil production, suitable for oily and combination skin.

• Soothing & Calming: Centella Asiatica reduces irritation and redness.

• Lightweight & Non-Sticky: Absorbs quickly without residue, comfortable for daily use.

How to Use:

1. Cleanse & Tone: After cleansing and toning your face.

2. Dispense: Apply 2-3 drops of the serum onto your fingertips.

3. Apply: Gently spread the serum evenly over your entire face and neck, focusing on areas with dark spots or uneven tone.

4. Pat: Lightly pat your skin to aid absorption.

5. Follow Up: Continue with your regular moisturizer or cream to seal in the benefits.

6. Frequency: Use twice daily, morning and night, for optimal results.

Tips for Best Results:

• Daily Sunscreen is CRUCIAL: When using brightening ingredients, daily application of a broad-spectrum sunscreen (SPF 30+) is non-negotiable. Sun exposure can reverse the effects of brightening treatments.

• Consistent Use: Regular, consistent application is key to seeing significant improvement in hyperpigmentation and skin tone over time. Results are gradual.

• Patch Test: While generally gentle, always perform a patch test if you have sensitive skin, especially when introducing new active ingredients.

• Layering: This serum can be layered with hydrating serums or gentle exfoliants, but avoid using it simultaneously with other very strong actives (like high-percentage Vitamin C or strong retinoids) if your skin is sensitive. Alternate usage days if needed.